UC Davis goes dumb and not in a good way.

“Austin Sendek, a 20-year-old UC Davis student, is trying to get scientists from Boise to Beijing to use the term ‘hella’ to denote the unimaginably huge, seldom-cited quantity of 10 to the 27th power” [LA Times]

E-40, in my most private, staring-out-the-window-in-a-fabulous-daydream moments, is my secret English professor (Paul Barman and Doomsy are the tag-teaming TAs). And outside the classroom (still in my daydream; try to follow along) 40 is reconstructing the Tower of Babel, attempting to unite all citizens of Earth in niche Greater Yay Region slanguage.

You understand, then, that I am sad and confused that there is an E-40-shaped hole in a newspaper article that is about both the state of California and linguistic units of meaning. 40's next mixtape will be called "Signifiers and the Signified," a Saussurian conceptual piece about weight and work and baking soda and whether Glenn Beck is secretly a left-wing comic who's doing great satire. Since he is a state treasure both for his linguistic strength and the fact that he is a rapper over the age of 38, E-40 should be consulted regarding anything added to the lexicon. Flamboastin and gangsterous didn't really take off, but still. Respect this.
(I wish you no ill will, science nerds, since I am one of you, but please! Leave “hella” back in 1997, science nerds, and call 40 to come up with the word for “1000000000000000000000000000,” which, with a dollar sign in front of it, is already what he has retrieved in revenue during the fiscal year 2011.)





I needed an E-40, uh, knocker, and luckily THIS ONE NEVER GETS OLD. Rick Rawk, marry me and lovingly insert your bassline into my body every night. Thank youuu.

.